Marketing Director
Sample Resume - Resume Writing - Resume Example - Free Resume Template - Resume Format


We welcome you to JobBank USA and hope your job hunting experience is a pleasant one. We hope you find our resources useful.







"Professional Resume Writing Services" - Click Here

"Instant Cover Letters" - Click Here

"Amazing Resume Creator" - Click Here





Arnie Smith
123 Main Street
Atlanta, Georgia 30339
Home: (555) 555-1234
Cell: (555) 555-1235

asmith@sample~resume.com

_________________________________________________

Summary of Qualifications:

DIRECTOR OF MARKETING

  • 7 years of marketing experience both at Fortune 100 companies and small business start-ups, consistently increasing revenue and decreasing costs.

  • Executive-level contributor and recently part of five-person team responsible for launching a venture-funded company that is in the process of selling its technology to a larger organization.

  • MBA in Marketing and Finance from the University of Chicago Graduate School of Business.
A seasoned leader that can direct an organization in the visioning of a marketing strategy, development of an economic business case and execution of an aggressive project plan. Skilled in effective sales and marketing communications, business partnership development, team building and mentoring.

________________________________________________

EXPERIENCE

Director of Marketing            6/99 - 10/0
Coupon Life, Inc.                  San Francisco, CA

  • Developed the marketing strategy for a venture-backed start-up that delivered online promotional services both to business-to-business, and business-to-consumer markets.

    • Wrote formal marketing plans and formulated pricing schedules for three distinct products.
    • Created the company's distinct B2B and B2C brand messages.
    • Identified and managed the marketing organization's key external business partner relationships.
  • Managed a team of eleven full and part-time employees in the execution of a marketing campaign that was successful at acquiring over 70 national business customers, and over 100,000 consumers.
    • Developed the media plan and oversaw creative copy for an outdoor and radio ad campaign.
    • Managed an online campaign that included cost-per-action partnerships and banners ads.
    • Implemented an affiliate marketing program and monthly e-mail marketing campaigns.
    • Created all sales collateral and online product demonstrations.
    • Led all public relations efforts, resulting in coverage in USA Today, Fortune and others.
    • Organized two major trade shows, and was named: "Hottest Start-Up in Show"
  • Played a key role in the executive leadership of the company, raising over $2 million in funding to launch the venture, growing revenues to $200,000 and are in the process of selling the start-up's technology to a larger organization.
    • Co-authored business plan and created financial model to present to investors.
    • Presented plan to angel investors, venture capitalists and CEOs of large public companies.
    • Helped determine corporate strategic business direction, and build a full-time staff of 17 people.
    Senior Consultant               6/96 - 6/99
    Andersen Consulting           San Francisco, CA
    • Directed a team in the development of a sales optimization and marketing effectiveness strategy for a large West Coast Department Store Retailer that led to savings of $5 million in marketing operational costs.

    • Managed a team in the redesign of the sales management-training program at a large soft-drink manufacturer, and coached sales executives on economic analysis-based decision-making.

    • Assessed a joint venture opportunity between a large computer manufacturer and a software development company, eventually recommending a "no-go" based on projected financial returns.

    • Redesigned the sales process for a large work-wear apparel manufacturer, generating savings of $2 million in sales and marketing operational costs.

    • Engaged in various other projects, including a market opportunity assessment for a major credit card company's new product, and an economic value analysis (EVA) study for an international publisher.

    Strategic Business Planner  6/90 - 9/95
    Pepsi-Cola Company           Philadelphia, PA / San Antonio, TX

    • Developed a new sales structure for the Texoma Business Unit, saving $2 million annually.

    • Created and executed sales and marketing initiatives that grew new Pepsi brands by 110% and core brands by over 10%.

    • Devised new market-wide trimester pricing plans, growing volume by 20% vs. prior year.

    • Advised market unit managers on financial feasibility of new business propositions and prepared periodic operating reviews to drive cost containment initiatives.

      • Trained staff in nine regional offices to use internal marketing and customer information system.
    _________________________________________________

    EDUCATION

    University of Chicago, Graduate School of Business
    10/95 - 6/97
    MBA - Concentrations in Marketing and Finance   Chicago, IL

    Penn State University
    9/86 - 6/90
    BS - Finance, with a minor in Economics and Accounting
    University Park, PA
    Self-funded education through academic scholarships and working part-time.

    _________________________________________________

    PERSONAL

    Enjoy traveling, running and the arts.



    "Amazing Resume Creator" - Click Here

    "Instant Cover Letters" - Click Here

    "Professional Resume Writing Services" - Click Here










  •  Email This Page!



    Job Search