7 years of marketing experience both at Fortune 100 companies and small business start-ups, consistently increasing revenue and decreasing costs.
Executive-level contributor and recently part of five-person team responsible for launching a venture-funded company that is in the process of selling its technology to a larger organization.
MBA in Marketing and Finance from the University of Chicago Graduate School of Business.
A seasoned leader that can direct an organization in the visioning of a marketing strategy, development of an economic business case and execution of an aggressive project plan. Skilled in effective sales and marketing communications, business partnership development, team building and mentoring.
Director of Marketing 6/99 - 10/0 Coupon Life, Inc. San Francisco, CA
Developed the marketing strategy for a venture-backed start-up that delivered online promotional services both to business-to-business, and business-to-consumer markets.
Wrote formal marketing plans and formulated pricing schedules for three distinct products.
Created the company's distinct B2B and B2C brand messages.
Identified and managed the marketing organization's key external business partner relationships.
Managed a team of eleven full and part-time employees in the execution of a marketing campaign that was successful at acquiring over 70 national business customers, and over 100,000 consumers.
Developed the media plan and oversaw creative copy for an outdoor and radio ad campaign.
Managed an online campaign that included cost-per-action partnerships and banners ads.
Implemented an affiliate marketing program and monthly e-mail marketing campaigns.
Created all sales collateral and online product demonstrations.
Led all public relations efforts, resulting in coverage in USA Today, Fortune and others.
Organized two major trade shows, and was named: "Hottest Start-Up in Show"
Played a key role in the executive leadership of the company, raising over $2 million in funding to launch the venture, growing revenues to $200,000 and are in the process of selling the start-up's technology to a larger organization.
Co-authored business plan and created financial model to present to investors.
Presented plan to angel investors, venture capitalists and CEOs of large public companies.
Helped determine corporate strategic business direction, and build a full-time staff of 17 people.
Senior Consultant 6/96 - 6/99 Andersen Consulting San Francisco, CA
Directed a team in the development of a sales optimization and marketing effectiveness strategy for a large West Coast Department Store Retailer that led to savings of $5 million in marketing operational costs.
Managed a team in the redesign of the sales management-training program at a large soft-drink manufacturer, and coached sales executives on economic analysis-based decision-making.
Assessed a joint venture opportunity between a large computer manufacturer and a software development company, eventually recommending a "no-go" based on projected financial returns.
Redesigned the sales process for a large work-wear apparel manufacturer, generating savings of $2 million in sales and marketing operational costs.
Engaged in various other projects, including a market opportunity assessment for a major credit card company's new product, and an economic value analysis (EVA) study for an international publisher.
Strategic Business Planner 6/90 - 9/95 Pepsi-Cola Company Philadelphia, PA / San Antonio, TX
Developed a new sales structure for the Texoma Business Unit, saving $2 million annually.
Created and executed sales and marketing initiatives that grew new Pepsi brands by 110% and core brands by over 10%.
Devised new market-wide trimester pricing plans, growing volume by 20% vs. prior year.
Advised market unit managers on financial feasibility of new business propositions and prepared periodic operating reviews to drive cost containment initiatives.
Trained staff in nine regional offices to use internal marketing and customer information system.
University of Chicago, Graduate School of Business
10/95 - 6/97 MBA - Concentrations in Marketing and Finance Chicago, IL
Penn State University
9/86 - 6/90
BS - Finance, with a minor in Economics and Accounting
University Park, PA Self-funded education through academic scholarships and working part-time.