123 Main Street • Atlanta, Georgia • 30339
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Desire a Challenging Position as Senior Market Researcher with Focus on Collecting and Analyzing Information to Assist in Marketing and Determine Whether a Demand Exists for a Particular Product or Service
A highly talented and enthusiastic Market Researcher with great deal of experience in conducting surveys, leading focus group discussions, and setting up booths in public places such as shopping malls, to obtain data on competitors and to examine prices, sales, and methods of marketing and distribution.
Proven track record of providing highly reliable information for management to make effective decisions on the promotion, distribution, design, and pricing of products and services.
Summary of Qualifications
Over 12 years of Solid Experience performing market research.
Uncommon ability to analyze and interpret information.
Quantitative market research skills and experience using statistical analysis tools, such as SPSS or SAS are a plus.
Remarkable knowledge of or willingness to learn usability and human factors research methodologies.
Sound knowledge of enterprise software and development process a plus.
Uncommon ability to work under a fast paced and dynamic environment.
Extensive experience with various market research techniques to assess customer satisfaction, customer segmentation, visual appeal, brand perception, and usage pattern.
Expert in focus group, projective techniques, ethnography, in-depth phone interviews, and survey design.
Proven qualitative market research skills.
Uncommon ability to present complex information in a clear and concise manner.
Great skill at seeing the tactical and strategic implications of research findings.
Strategic thinker with an analytical and creative mindset.
Expert in designing and executing consumer research studies.
Strong attention to detail, ownership and reliability.
Remarkable ability to synthesize and analyze complex information.
Ability to train and manage subordinates.
Great ability to function well within multidisciplinary teams.
Strong verbal, written and interpersonal communication skills and willingness to collaborate with a cross-functional team to drive the implementation and execution of projects.
Cousins Resource Institute, Stony Point, NY 2000 - Present Market Researcher
Recommend, design, develop, and apply market research techniques to assess the visual design, interaction, and usability of new application interfaces.
Gather, analyze and present qualitative data to provide strategic insight on user interface features, designs and technologies.
Conduct competitive analyses to identify key differentiators and make actionable recommendations.
Propose and define strategic initiatives based on research findings to senior management and product teams.
Develop innovative data collection techniques.
Educate and mentor user researchers on market research methodologies.
Write surveys and questionnaires and plan project proposals.
Global Investors, Stony Point, NY 1995 - 2000 Associate Market Researcher
Initiated research projects and executed to completion, including client calls, pricing, bidding, client servicing, quota and quality control, data analysis and submitting reports.
Designed both qualitative and quantitative survey studies.
Set up data templates, data cleaning cross tabulation and data generation.
Examined both qualitative and quantitative survey studies to make changes prior to starting field execution.
Analyzed data and submission of executive reports.
Followed up with clients on findings and further necessary research objectives.
Managed telephone room crew (10-20) plus 3 full-time staff.
Utilized Internet website and database searches to identify opportunities, contacts, competition, and contract requirements.
Worked closely with the proposal and business development teams.
Assisted in developing documentation for business development opportunities.
Tracked the business pipeline maintaining status of current and upcoming opportunities.
Global Investors, Stony Point, NY 1993 - 1995 Junior Market Researcher
Interviewed professionals by telephone.
Searched for supporting information.
Analyzed the data obtained from interviews.
Produced market reports.
Assisted in developing proposals, questionnaires, and rating forms within strict deadlines.
Formatted final data analysis to client companies using Microsoft Word and Excel.
Prepared and distributed store advertisements within strict time limit.
Maintained weekly store advertisement filing system.
Designed store brochure, advertisements, customer survey, and product displays.
Provided quality service to all Print/Advertiser/Agency/Sports/TV and Internet clients including answering methodological questions and assisting with client projects.
Education and Professional Certification
New York University, NY
New York University, NY
Bachelor of Science in Marketing (1992)
Computer Skills: Windows, WordPerfect, PowerPoint, Word, Westlaw, Lexis-Nexus, Lotus Notes and Excel