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AMY SMITH
123 Main Street Atlanta, Georgia 30339
Home: (555) 555-1234, Cell: (555) 555-1235 asmith@sample~resume.com


Objective:   Seek the Position of Copy Writer

SUMMARY:   Exceptionally talented and self motivated Copy Writer with great background writing advertising copy for use by publication or broadcast media to promote sale of goods and services.

Summary of Qualifications
  • More than six years experience.
  • Exceptional ability to develop, design and create new applications, ideas, relationships, systems, and products, including artistic contributions.
  • Remarkable ability to communicate with people outside the organization, representing the organization to customers, the public, government, and other external sources.
  • Strong ability to use computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, and process information.
  • Immense ability to observe, receive, and otherwise obtain information from all relevant sources.
  • Solid ability to develop constructive and cooperative working relationships with others, and maintaining them over time.
  • Exception knowledge of the techniques to convincing others to buy merchandise/goods and otherwise change their minds or actions.
  • Uncommon ability to provide information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Great organization, planning, and prioritizing skills.
  • Profound ability to analyze information and evaluate results to choose the best solution and solve problems.

Professional Experience

Royal Marketing Communications, Minneapolis
2002 - Present

Copy Writer
  • Write advertising copy for use by publication, broadcast and internet media to promote the sale of clients' goods and services.
  • Present drafts and ideas to clients.
  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  • Vary language and tone of messages based on product and medium.
  • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
  • Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
  • Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
  • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
  • Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
  • Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Conduct research and interviews to determine which of a product's selling features should be promoted.

Life Insurance Company Inc., Minneapolis
2000 - 2002

Content Strategist
  • Worked closely with information architects, user interface designers, and developers and project managers on developing company's website.
  • Gathered business and technical requirements.
  • Analyzed user and business needs.
  • Defined user requirements.
  • Inventoried and analyzed existing content.
  • Wrote, edited, and proofed content.
  • Developed and modified standards and guidelines.
  • Facilitated user-centered participatory design sessions.
  • Created content strategies for large projects.

Education

Bachelor's Degree in Marketing Communication
University of Minneapolis (2000)




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